A culture revolving around you

We constantly seek to gain increased understanding of our real effect on society. We use the expression "See what you can do" to describe the O2 approach to customers, and the way we encourage people in O2 to understand our effects and to engage with the communities we serve.

We like to take account of the social, environmental and ethical effects of our business by identifying, managing and reviewing our approach to these corporate responsibility issues. It is a daily challenge requiring sound processes and published performance targets to keep us on track. We are starting to encourage our operating businesses as well as our suppliers to take into account the social, environmental and ethical impacts of their operations.

During the year, we devolved management and co-ordination of corporate responsibility from a central function to our operating businesses in the UK, Germany, Ireland and the Isle of Man. This sets us on the right path to get closer to our customers and the communities in which we operate. In addition, our ethical and environmental procurement policies, help our suppliers to meet our own standards.